YouTube CLICK-BAIT: Essential or Excessive?

By Jacob Miller

A daily tumble down the YouTube rabbit hole is a necessity for all conservative college students. Short snippets of The Rubin Report, Tucker Carlson or The Ben Shapiro Show act as the fuel that enables us to stay focused during indoctrination hours. However, one aspect of the world of anti-SJW YouTube is getting sort of annoying: The ridiculous click-bait.

This is the general formula for political click-bait: The title of a given video must claim that the featured pundit has done something to an individual (in our case, some leftist college student or normie interviewer) that leaves them traumatized, neutralizes their existence, or both. This is usually complemented by some outrageous quote (taken out of context) and/or a thumbnail set as the hysterical and/or degenerate object of attack (who rarely actually appears in the video). Here are some examples:  

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 Is this anticlick-bait? If so, does anticlick-bait count as click-bait? (Just some food for thought.)

Is this anticlick-bait? If so, does anticlick-bait count as click-bait? (Just some food for thought.)

This one takes the prize:

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These "X rekts Y" style click-baits are not without their merits. They are — admittedly — pretty funny, and I'm sure that many were introduced to the conservative movement because they were tempted to click on a video with an intriguing title. (Ben Shapiro "DESTROYING" Piers Morgan on gun control comes to mind as the most famous example.) However, for every person that click-bait draws into the cause, another may very well get turned off. 

When asked about his troll tactics, Milo Yiannopoulos said, "I don't want everyone to be like me, but it's very important that some people are like me." In other words, every movement needs a balance between those outrageous provocateurs, who spark interest and curiosity, and the serious policy pedagogues who lend movements real credibility, and keep their adherents meaningfully informed. The same logic applies to click-bait: Sure, keep some outrageous titles coming — draw people in with the thumbnail of the crying blue haired feminist once in a while if you really can't resist.  But, make sure to be wary of excessive click-bait liberalism, and, going forward, encourage more conservative content to be represented in an interesting yet respectable (or at least accurate) light. 

It can be tempting to stoop to the level of leftist YouTube channels (cough The Young Turks cough), but in order to maintain our "adults-in-a-room-full-of-oversensitive-toddlers" status, we must take the high road when it comes to click-bait. (And we better take the high road fast, since Jordan Peterson's list of murder victims will soon be exhausted.)